Comprehensive Diploma in Digital Marketing
Comprehensive Digital Marketing Masterclass – From Your First Step to Leading Advertising Campaigns and Dominating Search Engines!
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Do you want to turn your passion for marketing into a highly demanded career in the job market?
Or do you own your own project and want to increase your sales and reach your target customer at the lowest cost?
This diploma is specially designed to take you from beginner level to true professionalism. We will not only talk about theories, but you will learn the practical and applied strategies used by the largest marketing companies to promote websites and achieve the highest Return on Ad Spend (ROAS).
• All employees working in company marketing departments.
• Owners of small and medium-sized enterprises who want to market their products and services online.
• Individual service providers who want to market their services online.
• Individuals who want to transition into working in the field of digital marketing.
• Modern Concepts of Digital Marketing
• Concept of Digital Marketing
• Evolution of the Marketing Concept
• Changing Tools and Mechanisms of Digital Marketing
• How to Create a Website
• Content Marketing
• How to Rank at the Top of Search Engine Results
• Marketing Using Search Engines
• Best Websites for Competitor Analysis
• Setting Campaign Objectives and Monitoring Their Performance and Results in Real Time
• Advertising via Google AdWords PPC
• Social Media Marketing
• How to Reach Customers
• How Customers Reach Your Products
• Building Customer Relationships from Day One
• Paid Ads and How to Improve Post Performance
• Email Marketing
• Video Marketing
• The Marketing Plan
o Digital Marketing Strategies
o Marketing Mix 5Ps
o Inbound Marketing vs. Outbound Marketing
o Customer Targeting Methods
o Importance of Defining Buyer Persona in Campaigns
o Building the Sales Funnel
o Marketing Channels
• How to Create a Websiteo Blogs (Free Earning Tool)
o Types of Hosting and Difference Between Free & Paid Hosting
o How to Reserve a Unique Domain Name for Your Company
o Building a Website Using WordPress
o Website Settings and SEO Compatibility
o How to Profit from Your Website
• Content Marketingo Types of Content
o Customer Segmentation
o Objectives of the Marketing Plan
• How to Rank at the Top of Search Engine Results• Marketing Using Search Engineso Google-Approved SEO Tools
o SEO Sections and Types
o On-Page Optimization
o Best WordPress Plugins for SEO
o Off-Page Optimization
o Google Link Builder
o Best Practices for On-Page SEO for YouTube & Social Media
o Common Mistakes to Avoid (Black SEO)
o Backlinks: Methods and Tools
• Best Websites for Competitor Analysiso Analyzing Your Website with Google Analytics
o How Google Analytics Works
o Linking Google Analytics Effectively with Website & Social Media
o Real-Time Traffic
o All Google Analytics Tools and How to Use Them
o Extracting Professional Reports from Google Analytics
• Setting Campaign Objectives and Monitoring Performance in Real Time• Advertising via Google AdWords PPC• Social Media Marketing• How to Reach Customers• How Customers Reach Your Products• Building Customer Relationships from Day One• Paid Ads and How to Improve Post Performance• Email Marketingo How to Build and Manage Mailing Lists
o Profiting from Mailing Lists
o Dos and Don’ts in Email Campaigns
• Video Marketingo What is Video Marketing
o YouTube Marketing Methods
o Difference Between Video Marketing and Marketing Through Video
• The Marketing Plano Methods for Analyzing Customer Traffic
o Elements of the Marketing Plan
o How to Write a Marketing Plan
o Pull & Push Strategy
o Logical Strategies and Objectives (90% Rule)
o SMART Goals
o SWOT Analysis
o Buyer Journey
o Best Practices for Budget Allocation
o Effective Marketing Channels
o Measuring Return on Marketing Investment (mROI)
o Reports, Analytics, and Metrics
o E-Marketing Training Diploma
• Learn methods, tools, and strategies of digital marketing and how to use them in marketing goods and services.
• Develop a marketing plan tailored to the products and services of companies.
• Understand how to solve problems that hinder the marketing process and how to find alternatives.
• Open new local and international markets to export products abroad.
o Distance Training (Online): The study is conducted through interactive lectures via the internet.
o Training at Al Arabiya Headquarters: Attendance is required at Al Arabiya headquarters in Cairo.